In defense of ad-supported products
There are two major ways to make money on consumer Internet - subscription or ads. Also, unlike enterprise-world, usage-based subscription is hard and confusing for consumers. So, we end up with 10$ a month all-you-can-consume buffet or we end up with ads. Now, like it or not, not all users are created equal. Some are more valuable than others. And these valuable users indirectly pay more than the users with less spending power....