"Material design" and Google's strategy
Android Before 2008, smartphones OS market was fragmented. There were a few big names like Palm and Symbian, but most phone manufacturers were doing their custom operating systems. For example, Motorola alone had five operating systems. In 2008, Google came out with an open-source smartphone OS. Mobile phone manufacturers like Samsung, Motorola, and HTC, embraced it and made short-term profits till they got commoditized by a standardized OS controlled by Google....